Social Game Design: Monetization Methods and Mechanics by Tim Fields, Brandon Cotton

By Tim Fields, Brandon Cotton

Social online game Design reveals what you want to recognize that allows you to create and monetize online social video games. utilizing examples from winning online game designs, you'll research what makes those video games compelling, and why humans can pay to play them. This e-book will encourage you to use those rules with the intention to meet the demanding situations of this new house, growing unique video games that either pride gamers and generate revenue. We'll discuss various enterprise versions, how to acquire and hold avid gamers, find out how to promote digital items, and the way to maintain avid gamers coming again daily.  

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4 GameStop: Friend to Social Games Ask any professional game developer (who has been paying attention) which evil entity had a bigger negative impact on their pocketbooks in the last five years: GameStop or Somali pirates. I can guarantee you the truthful answer is GameStop. To be fair, the Somali pirates have yet to begin trading in software, but their hacker brethren—while capable of doing serious damage—have still likely done less to reduce the money in developers' pockets than GameStop's aggressive move into the resold games market.

There are cheap ways to do it, like iVampire. And it's cool the way that all works, but it clouds the market. If you download this expansion, you'll get free hearts in this other game. It's very noisy with all these offers. Q: Once people are playing your game, what things do you offer them in exchange for money? A: We decided after launch to go free-to-play for all of our content. And we're design purists, in that we don't want people to be able to play to just be “better” at the game. We don't want you to spend $5 on this Sword of Dragon Breath that lets you kill everybody.

You probably know more people online than you do in your neighborhood. So for many ­people, it may be much more important what hairstyle their avatar on the Xbox 360 has than what car they drive to work each day. You're great, as long as you're the king of your forum, of your social space. Q: When you think about things you'd do next, starting fresh on a new social game and wanting to explore different ways of monetizing the game, what would you do differently? A: I'm always surprised that we're able to get money from people, because we're really laying it all out there for free.

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